What does sidney crosby make




















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The year-old guard grew up in Facebook Twitter Reddit. Table of Contents. Brisson knew corporations would be lining up to work with the kid, but Crosby had one job that had to come before everything else: playing hockey. So the agent guarded his prized client like an overprotective parent.

When Jeff Jackett set out to convince his bosses at Pepsi Co. That was all pretty persuasive, but what won Crosby over, according to both Jackett and Brisson, was that he actually drank Gatorade. Simple as that. Other partnerships followed. Crosby still represents those same three companies Reebok having since been purchased by Adidas. The selectivity around that core group has created a sense of exclusivity in the products Crosby lends his likeness to, which makes the endorsements he does agree to more valuable.

Having fewer irons in the fire has also allowed Crosby greater control of the image he presents. The first TV spot he did for Gatorade showed him walking up to a group of kids pulling sticks to pick teams for road hockey. The message is clear: Even on the verge of superstardom, Sid was still just a kid like the rest of them.

And just as the brands he associates with have remained relatively consistent, so does the image Crosby presents with each of them.

The apparel giant also has Connor McDavid on its roster, and it plans to present both of the faces of hockey as relentless gym rats who just happen to wear the brand while fine-tuning their super-human abilities. And through our relationship when he was with the Reebok brand, [we know] his training ethic is second to none. That squeaky-clean-yet-uber-competive image is something that young stars like McDavid and Auston Matthews are looking to emulate. He is a young, fashion-forward Mexican American playing in the hockey capital of the world.

Ovechkin and Crosby are two of the most marketable players in the sport but are at the tail end of long-term contracts, with lower on-ice salaries compared with Matthews, McDavid and Marner. The Oilers captain led the NHL in points in both his second and third years in the league.

The Stanley Cup raised his marketing profile even higher. He tallied 95 points, third-most in the NHL. His 1. Apr 9, Pittsburgh Penguins Sidney Crosby Crosby scored the game-winning goal at even strength and added two power-play assists in Friday's victory over the Devils. Apr 3, Pittsburgh Penguins Sidney Crosby Crosby scored a short-handed goal and added two assists, one on the power play, in Saturday's loss to the Bruins. Mar 27, Pittsburgh Penguins Sidney Crosby Crosby registered a goal and an assist, both on the power play, in Saturday's win over the Islanders.

He also won 15 of 24 faceoffs He also won 14 of 19 faceoffs Mar 21, Pittsburgh Penguins Sidney Crosby Crosby scored a goal on four shots and dished out a pair of hits in Sunday's overtime loss to New Jersey. He also won 16 of 27 faceoffs Mar 20, Pittsburgh Penguins Sidney Crosby Crosby picked up two assists, one on the power play, in Saturday's win over the Devils.

He also had three shots and two PIM. Mar 9, Pittsburgh Penguins Sidney Crosby Crosby scored an empty-net goal and added an assist in Tuesday's win over the Rangers. Coach Mike Sullivan told reporters, "Sid will not be available for tonight's game. Feb 18, Pittsburgh Penguins Sidney Crosby Crosby tallied a goal and matched his season high with six shots in Thursday's win over the Islanders.

Feb 14, Pittsburgh Penguins Sidney Crosby Crosby delivered an empty-net goal on four shots and added an assist in Sunday's win over the Capitals. He also had two shots and won 11 of 15 faceoffs Jan 19, Pittsburgh Penguins Sidney Crosby Crosby registered a goal and two assists with three shots Tuesday in a overtime win over the Capitals.



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