An example of an account in which emojis in Facebook ads don't improve ad performance. Before you start using emojis in Facebook ads, you should plan your strategy.
First, you need to ask yourself whether emojis even suit the industry you operate in. If you think they do, you want to decide how often and where you are going to use them. The last step would be choosing the specific emojis you would like to use.
Different emojis convey different messages and you should think about it before adding them to your ads. Positive Facebook emojis like smiling faces are, of course, great for creating a happy and friendly brand voice. Negative emojis can help you as well if they support your message. That being said, you should be aware of the fact that appealing directly to negative emotions might be risky, so use them wisely.
Emojipedia has all the emojis very well organized, so you can simply copy and paste them into your ads. Another website you can tap into to get an emoji for Facebook ads is Getemoji. Emojipedia also contains interesting facts about Facebook emojis meaning.
It's best to save this document on your desktop or in your Google Drive. But if you plan on using this emoji for Facebook ads, know that it will get a worrying twist:.
Therefore, you should check how it looks before using an emoji for Facebook ads. The easiest way to do this would be with Madgicx's Facebook emoji keyboard. This useful Facebook emoji keyboard immediately shows you how every emoji looks on Facebook. Moreover, it allows you to copy up to 10 emojis for Facebook at one time. You can use the free search box at the top of the page or search emojis by category. If you want to learn more about using this keyboard shortcut on MAC, you can read everything you need to know in this article.
When you tap into the Facebook Ads Manager to create a new ad or edit an old one, you'll notice that all the text boxes accept emojis. Facebook emojis are an integral part of your ad copy - whether it's in the headline, the description, or the primary text. For example, we noticed that our ads perform better when we add emojis to the headline. So, now the whole process of adding emojis to your Facebook ads became much more simple. Just tap into the text box, click on the emoji symbol on the top-right corner, and add whatever emoji you like.
When writing your Facebook ad headline and text, take note of Facebook's headline and ad character limits. You can find all the necessary information in our article about Facebook ad sizes and specs. Red envelope. Wrapped gift. Reminder ribbon. Admission tickets. Military medal. Sports medal. Soccer ball. American football. Rugby football. Flying disc. Cricket game. Field hockey. Ice hockey. Ping pong. Boxing glove. Martial arts uniform.
Goal net. Flag in hole. Ice skate. Fishing pole. Diving mask. Running shirt. Curling stone. Direct hit. Pool 8 ball. Crystal ball. Nazar amulet. Video game. Slot machine. Game die. Puzzle piece. Teddy bear. Spade suit. Heart suit. Diamond suit. Club suit. Chess pawn. Mahjong red dragon. Flower playing cards. Performing arts. Framed picture. Artist palette. Lab coat. Safety vest. One-piece swimsuit. Clutch bag. Shopping bags.
Running shoe. Hiking boot. Flat shoe. High-heeled shoe. Ballet shoes. Top hat. Graduation cap. Billed cap. Prayer beads. Gem stone. Muted speaker. Speaker low volume. Speaker medium volume. Speaker high volume. Postal horn. Bell with slash. Musical score. Musical note. Musical notes.
Studio microphone. Level slider. Control knobs. Musical keyboard. Mobile phone. Mobile phone with arrow. Telephone receiver. Fax machine. Electric plug. Desktop computer. Computer mouse. Computer disk. Floppy disk. Optical disk. Movie camera. Film frames. Film projector. Clapper board. Camera with flash. Video camera. Magnifying glass tilted left.
Magnifying glass tilted right. Light bulb. Red paper lantern. Diya lamp. Notebook with decorative cover. Closed book. Open book. Green book. Blue book. Orange book. Page with curl. Page facing up. Rolled-up newspaper. Bookmark tabs. Money bag. Yen banknote.
Dollar banknote. Euro banknote. Pound banknote. Money with wings. Credit card. Chart increasing with yen. Currency exchange. Heavy dollar sign. Incoming envelope. Envelope with arrow. Outbox tray. Inbox tray. Closed mailbox with raised flag.
Closed mailbox with lowered flag. Open mailbox with raised flag. Open mailbox with lowered flag. Ballot box with ballot. Black nib. Fountain pen. File folder. Open file folder. Card index dividers. Tear-off calendar. Spiral notepad. Spiral calendar. Card index. Chart increasing. Chart decreasing.
Bar chart. Round pushpin. Linked paperclips. Straight ruler. Triangular ruler. Card file box. File cabinet. Locked with pen. Locked with key.
Old key. Hammer and pick. Hammer and wrench. Crossed swords. Bow and arrow. Nut and bolt. Balance scale. Probing cane. Test tube. Petri dish.
Satellite antenna. Drop of blood. Adhesive bandage. Couch and lamp. Lotion bottle. Safety pin. Roll of paper. Fire extinguisher. Shopping cart. Funeral urn. ATM sign. Litter in bin sign. Potable water. Wheelchair symbol. Baby symbol. Water closet. Passport control. Baggage claim. Left luggage. Children crossing. No entry. No bicycles. No smoking. No littering. Non-potable water. No pedestrians. No mobile phones. No one under eighteen.
Up arrow. Up-right arrow. Right arrow. Down-right arrow. Down arrow. Down-left arrow. Left arrow. Up-left arrow.
Up-down arrow. Left-right arrow. Right arrow curving left. Left arrow curving right. Right arrow curving up. Right arrow curving down. Clockwise vertical arrows. Counterclockwise arrows button. BACK arrow. END arrow. SOON arrow. TOP arrow. Place of worship. Atom symbol. Star of David. Wheel of dharma.
Yin yang. Latin cross. Orthodox cross. Star and crescent. Peace symbol. Dotted six-pointed star. Shuffle tracks button.
Repeat button. Repeat single button. Play button. Fast-forward button. Next track button. Play or pause button. Reverse button. Fast reverse button.
Last track button. Upwards button. Fast up button. Downwards button. Fast down button. Pause button. Stop button. Record button. Eject button. Dim button. Bright button. Antenna bars. Vibration mode. Mobile phone off. Female sign. Male sign. Medical symbol. Recycling symbol. Trident emblem. Name badge. Japanese symbol for beginner. Hollow red circle. Check mark button. Check box with check. Check mark. Multiplication sign. Cross mark. Cross mark button. Plus sign. Minus sign. Division sign.
Curly loop. Double curly loop. Part alternation mark. Eight-spoked asterisk. Eight-pointed star. Double exclamation mark. Exclamation question mark. Question mark. White question mark. White exclamation mark. Exclamation mark. Wavy dash. Trade mark. Keycap: Input latin uppercase. Input latin lowercase. Input numbers. Input symbols. Input latin letters. A button blood type.
AB button blood type. B button blood type. CL button. COOL button. FREE button. ID button. Circled M. NEW button. NG button. O button blood type. OK button. P button. SOS button. VS button. Red circle. Orange circle. Yellow circle. Green circle. Blue circle. Purple circle. Brown circle. Black circle. White circle. Red square.
Orange square. Yellow square. Green square. Blue square. Purple square. Brown square. Black large square. White large square. Black medium square. White medium square. Black medium-small square. White medium-small square. Black small square. White small square. Large orange diamond. Large blue diamond. Small orange diamond. Small blue diamond. Red triangle pointed up. Red triangle pointed down.
Diamond with a dot. Radio button. White square button. Black square button. The Florida Institute of Technology also researched the use of emoticons in business-related emails. The study found that when paired with emojis negative messages have a less negative effect on readers.
Now, 1, emojis are supported in iOS 9. Since their launch one year ago, Facebook Reactions have been used more than billion times. In March , Facebook also released Reactions in Messenger, allowing people react to individual messages with specific emotions — love, smile, wow, sad, angry, yes, and no. According to Vyvyan Evans , a professor of linguistics at Bangor University who studies the use of emoji in communication:.
Nearly 70 percent of meaning derived from spoken language comes from nonverbal cues like body language and facial expression. The stratospheric rise of emoji, in text messaging, on Facebook, and elsewhere is essential, is fulfilling the function of nonverbal cues in spoken communication. According to Zazzle Media , using emojis in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent.
This time also, the emojis have been placed in the main ad copy. However, the emojis have been used as a replacement for bullet points , helping to better deliver the message and value.
My vote definitely goes to the version with emojis — the post is a lot more fun and engaging than it would be without the emojis. As you can see, a masterful use of emojis in your Facebook ads and posts can increase the engagement and eventually, lead to additional sales. For example, Emojipedia lists all the emojis in a neat and categorized way.
Tip: Another thing you can do is conduct a thorough emoji research and create a list of all your favorite emojis. Next, paste it into a note taking app or in your desktop notes. You can also use emojis when creating Facebook ads from scratch in the Ads Manager. As you can see in the image below, all the text boxes support emojis, simply copy-paste them into your ads.
You can also use a custom combination of emojis to deliver a more complex message or just add a fun touch to your Facebook ad. Let us know in comments!
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