When was slip slop slap invented

Slip Slop Slap's message encouraged people to protect their skin by slipping on a shirt, slopping on sunscreen and slapping on a hat. Children now routinely wear full-body swimwear and are not allowed outside to play at school without wearing a hat.

Mr Slevin said there was now good evidence to show that 35 years of education was making a difference. The long-term dangers of sun exposure — Mr Slevin refers to the sun as a "known carcinogen" — was recently highlighted by actor Hugh Jackman, who shared a photo on social media of himself with a bandage on his nose.

Basal Cell. The mildest form of cancer but serious, nonetheless," he wrote. Basal cell carcinoma is a very common form of skin cancer, and while less deadly than melanoma it can cause serious damage to the skin if untreated. Hundreds of thousands of basal cells carcinomas are diagnosed in Australia every year.

Mr Slevin added that men were more likely than women to be diagnosed with skin cancer, and more likely to die from it. The campaign launched after Christmas when most companies had stopped advertising heavily, so we were able to dominate the airwaves over summer. A camper van was fitted with a loudspeaker and we'd park at beaches with the jingle playing and give out stickers and free tubes of sunscreen. Kids and families would flock to us and sing along. It was amazing to see how so many people knew the words to the song.

We discovered that it was best to conduct telephone surveys about sun exposure on a Monday evening and to ask people questions about their recent weekend, outdoor activities and sunburn. We never disclosed we were from Cancer Council to avoid bias. This information meant we knew how much sunburn occurred, where and when.

By we were able to set our baseline and our work went on to become what is now the National Sun Protection Survey.

The research was unlike anything else in the world. There was so much interest, even overseas organisations set up similar studies. Building up this research was crucial to public health as it led to more government funding which meant we could pay to expand the reach of our message even further. One of the most successful health campaigns in Australia's history was launched in , when a cheerful seagull in board shorts, t-shirt and hat danced his way across our TV screens singing the jingle.

Slip, Slop, Slap! It sounds like a breeze when you say it like that Slip, Slop, Slap! You can stop skin cancer — say: "Slip, Slop, Slap! The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades.

In , the slogan was updated to Slip, Slop, Slap, Seek, Slide to reflect the importance of seeking shade and sliding on wraparound sunglasses to prevent sun damage. Shop Online.