The math is simple: Faster ordering means more customers, which equals more transactions. Some of those changes, like dedicated parking spaces for pick-up orders, have been successfully implemented on a smaller scale by other brands, and maybe even your local farm-to-table. Others are more ambitious, like a drive-thru lane exclusively for pick-up orders that delivers your food to you on a conveyor belt system; think of it like the deposits-only window at the bank, except goods flow in the opposite direction.
And the company is even considering a concept store with limited or no in-room dining at all, just a kitchen surrounded by drive-thru lanes and pick-up parking. Think of it like the Starbucks Rewards program: Members can place orders ahead of time, receive tailored offers, and earn points for food and drink purchases that they can redeem for, well, more food and drink. Your order will eventually timed specifically to your arrival, be it at a dedicated parking spot or an express drive-thru lane.
The chain will squeeze expediency from other corners as well. Dynamic Yield technology—which can adjust a digital drive-thru or kiosk menu based on factors like time of day, weather, drive-thru times, regional menu item popularity, and more—is already active in 12, drive-thru restaurants across the US and Canada. Soon, its underlying algorithmic smarts will shape recommendations at a far more granular level, serving up suggestions for individual consumers based on purchase history and other factors, and not just within the app.
But in a digital world the algorithm can know all of those things. It can inform better suggestive selling, it can inform new menu development, it can inform limited time offers that are really relevant to specific customer needs. Yes, the touch screen kiosks are already in many U. McDonald's locations, however the assemblage of futuristic accouterments marks a turning point for the fast-food giant.
With American's changing tastes and dietary habits, along with disappointing sales , the makeover is seen as something of a growth strategy--McDonald's attempt at keeping up with the Joneses. Joseph News-Press. But what does that mean exactly? Fast casual restaurants lie between fast food and casual dining. Chipotle Mexican Grill and Panera Bread are some eateries at the top the trend. Fresher and seemingly healthier ingredients and menu items are the main differences. McDonald's has already announced changes to its hamburger buns: it plans to remove high-fructose corn syrup by the end of August.
Last week it revealed further adjustments to some of its most popular offerings. This has been a year of tremendous change for fast-food giant McDonald's. In just one example, earlier this year McDonald's announced that it became the first restaurant company to set approved science-based targets to reduce greenhouse gas emissions, thought by scientists to contribute to global climate change. Said McDonald's in its announcement:. According to the company, this new strategy -- a part of its Scale for Good initiative -- will prevent million metric tons of greenhouse gas emissions from being released into the atmosphere by This is the equivalent of taking 32 million passenger cars off the road for an entire year or planting 3.
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